The Eating Experience
If we were solely concerned with fuelling our bodies we could eat the same things day in, day out, ensuring we had precisely the right vitamins, minerals and caloric intake. We don’t. We look to food because we want an experience. It’s why the restaurant industry is booming.
We seem to be seeking out more and more experiences that we can share and communicate with one another through. We all want to hop aboard the latest food trend, discover the newest Instagram sensation, or visit pop-ups with the allure of a new, unique experience in a different location. It’s being part of a bigger experience, that links us and connects us.
But what do we want to experience? It is not the same every time. We may crave to be comforted, through nostalgia or indulgence. When we want to celebrate, we equally may want to indulge, but perhaps also share that indulgent experience with others. Reflection could require a solitary meal.
As Merlin Labron-Johnson, of Clipstone and Portland recently wrote ‘Brunch is not to be defined by what is cooked or eaten but by the fashion in which we enjoy it.’ Brunch’s most vital ingredient is the sense of leisure. With a time constraint or sense of urgency, brunch does not exist. Brunch isn’t something to be quickly eaten at your desk, or shovelled in on the train between meetings. Why? Because brunch requires time.
I’ve realised recently that this is why I love a lunch. There’s so much more of a sense of occasion. It feels like a real treat. The afternoon stretches out before you...with the option for more food later if you fancy.
We are big animal lovers, but we are also big food lovers. We want to try and better understand the experience of producing meat, starting at the very beginning. Maybe we will be more grateful of the experience of consuming meat and think a bit more carefully before purchasing it. If we want to ignore this part of the experience and buy a faceless piece of pre-packaged supermarket meat, should we really be eating it at all?